Monday, November 13, 2006

The Vast Wasteland

More news about NBCU's decision to consolidate local spanish news:
The reductions reflect a trend by media companies to cut newsroom jobs in an effort to boost corporate profit and satisfy shareholders. In recent years, revenue at traditional media outlets has declined as more advertisers have embraced the Internet to reach younger viewers.

But centralizing the news operation has drawn a rebuke of NBC Universal from the National Assn. of Hispanic Journalists, which is considering challenging upcoming Telemundo station license renewals.

The group contends that NBC is abrogating its responsibility to serve the public interest and breaking promises made when the network sought federal approval to buy Telemundo. The group plans to meet with NBC executives this week.
Sorry NAHJ, NBC has abrogated it's responsibility years ago.
The criticism drew a written response from Jay Ireland, president of NBC Universal television stations, and Don Browne, president of Telemundo Communications Group Inc. They contended that moves were needed to ensure the stations' long-term viability.

"We are fully committed to our mission of inspiring, educating and entertaining the Hispanic community," they wrote. "However, we must also face the realities of our marketplace. We … have struggled financially with local newscasts in some of our smaller markets."

The new format should also make it possible to bring regional news to Spanish-language stations in Fresno and Denver, which currently do not have a local newscast. NBC executives said the move would not affect Telemundo's national newscast that originates from Telemundo's headquarters near Miami.
That is some BS, NBCU really cares is about the money. This quote explains what this means to Latino viewers:

"No matter how they frame it, this means there will be less local news in these markets, not more — and it's good news for Univision," said Felix Gutierrez, a professor at the USC Annenberg School for Communication. "NBC should be giving people more reasons to watch Telemundo, not fewer reasons."

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